HOW DO YOU DESIGN YOUR PACKAGING?
Branding is not the same as packaging design — you need both.
Some brands maintain a traditional identity, while others prefer a more modern packaging design. This combination is quite common. Not all traditional, long-established brands are outdated or ineffective. Many choose to preserve their legacy, especially when their trademark design is deeply embedded in consumers’ minds (brand image). This helps build customer loyalty, clarity, and stronger brand awareness.
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LATEST ARTICLES
20
Jun
2026
Jun
2026
Why is the color of rotogravure sacks getting better over time?
The future of design & printing machines. As an initial explanation, the printing technique we use is a printing technique utilizing rotogravure printing machines. The BOPP roll is printed separately & then laminated (bonded) to the PP woven roll (or sack). The combination of these two types of plastic is…
27
Oct
2025
Oct
2025
Why Does the OPP Layer Peel Off from the Woven Bag?
If the print on your Rotogravure Woven Bag starts to peel, there is no need to panic. This is a fairly common issue in the woven bag industry. In most cases, the OPP layer (printed film) peels off due to insufficient heat temperature during the lamination process, when the printed…
27
Oct
2025
Oct
2025
Why Does Rotogravure Woven Bag Delivery Tend to Take Longer, and What Is the Solution?
The reason lies in an outdated or less modern business model. Many woven bag manufacturers still use a subcontracting model for OPP printing (OPP Printing / CPP Metalized – Printed OPP), outsourcing the printing process to a separate flexible packaging factory. Because their production input depends on the printing factory,…